I’ve always taken the time to pack goods from Notegeist with a personal touch, as do many others such as CWPencils, Hedgerow General, and Zeller Writing Company to name a few. Enhancing the customer’s experience separates us from big box who simply toss goods in something and ship…albeit fast and cheap.

But today I had a visit from the master of this craft, Baum-Kuchen out of Los Angeles, CA. I was so impressed that I decided to write a review of their packaging instead of the product! The product is overwhelmingly wonderful and deserving of its own review (coming later!), but the experience and sights during unboxing deserve a special post to share a world-class example of how to make a customer’s experience exceptional.

Without further ado, I present the unboxing. Enjoy.

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